Harley Davidson sought our expertise to provide a showcase for their new Harley Davidson electric bike, Live Wire including the stunning new Del Mar model, as part of their 120th-anniversary celebration and their presence at the Sturgis bike rally.

They wanted an interactive experience that would allow visitors to engage and learn more about their new electric bike range – Live Wire. And that’s exactly what they got.

The showcase’s first outing was to Veterans’ Park in Milwaukee during the 120th-anniversary celebration. The Live Wire showcase was a remarkable success. It attracted over 7,000 visitors during the three-day event and generated significant interest in these ground-breaking products.

The full specification included;

• The expanding showcase measured 44 feet and upon arrival expanded to 16 feet wide with the push of just a few buttons.

• The unit deployed in just 15 minutes upon arrival

• Sleek, modern design

• Featured an 85″ screen displaying AV content

• Air conditioning

• Sonos sound system

• Wireless internet

And lots of Harley merch for their loyal fanbase to purchase. Out-of-hours there the unit was put into ‘night-mode’ ensuring the showcase stood out in the crowd. The unit was produced in Denver, Colorado and transported to Milwaukee where it was set up by our team.